Paramount
Annual Licensing Show
ROLE ➔ Art Direction • Design • Animation • Storytelling Strategy
OVERVIEW:
The Las Vegas Licensing Show is an annual tradeshow that connects brand owners and agents with manufacturers, licensees, and retailers to facilitate licensing opportunities.
PROJECT SCOPE:
Paramount's presence included an impressive booth and a high-profile show featuring the CEO, the CEO of Consumer Products, talent, and executives presenting our latest property updates & consumer products.
Consumer Products Photography
ROLE ➔ Art Direction • Concept Strategy
Overview:
Art directed the photoshoots featuring our top-selling consumer products to be showcased in various trade events, social media campaigns, and pitch decks. Photography by Yasu M.
IP Specific Pitch Decks
ROLE ➔ Art Direction • Presentation Strategy
Overview:
An innovative PowerPoint tool for Paramount's internal sales teams to create compelling and strategic sales decks efficiently. This tool provided a structured wireframe that guided users in crafting their story for any particular Paramount IP.
My Role:
Wireframe Development: Created a story structure wireframe that sales teams could easily fill in, helping them craft their narratives seamlessly.
Design Integration: Ensured the template was not only functional but also visually appealing, maintaining high design standards.
User Training: Provided guidance and support to sales teams on how to best utilize the tool for their specific needs.
