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Footaction

Footaction x Rock The Vote

 

Overview:
Thirty-day social campaign leading up to the 2020 Presidential Election to educate and encourage young, urban voters to exercise their right to vote.

My Role:
Designed and conceptualized the carrousel imagery that lived in the Foot Locker social media account. The campaign also included in-store activations in which I developed stickers, pamphlets and other informational materials for store visitors to take with them.

 

Instagram Carrousels:

 
 
 
 
 

OOH Collateral:

 
 

Collaborators: Natalie Silverstein as the Strategist and Copy Writing.