Overview:
Social Goods is a pro-social merchandise company aiming to strengthen its social media presence. In this project, I extended Social Goods' branding system and developed a comprehensive social media strategy. The goal was to not only retain their current audience but also attract new followers and establish the brand as a thought leader in the social media activism space.

My Role:
- Extended the existing branding system to ensure consistency across all social media platforms.
- Developed a targeted social media strategy to increase engagement and grow the audience.
- Created infographic icons, post templates, and style guides to streamline the content creation process.